Here’s How You Can Elevate Your Jewelry Product Photography

High-quality photography can give you an edge over your competitors in the online marketing space. Studies show that quality product images can influence a visitor to purchase an item from your online store. Besides that, the numbers also show that using high-quality product images can improve your SEO and website ranking.

The online fashion space is quite competitive, especially with the popularity of vendors who market their products on social media. Our focus today will be on jewelry product photography. Herein, you will find tips and tricks that will help you take quality jewelry shots for your online brand or store.

Hire a Professional Jewelry Photographer

This is an option you can consider if you don’t have the time and resources to set up a DIY studio for your jewelry product photography. Hiring a professional photographer can be cheap and effective if the project is complex.

Also, look out for photography services like Squareshot. All you need to do is fill out the brief on their website and send your products. You will receive your shots ready for upload within eight days.

Proper Lighting

Proper lighting is the heart and soul of photography. Yes, having the best cameras is a game-changer, but your photos will look plain if you don’t have the best lighting. The options are many, depending on your shoot location.

You can never go wrong with natural light, especially if you get the timing right. Window direction also plays a significant part in the light quality. Always avoid direct sunlight as it adds harsh shadows to your photos.

Soft diffused natural light is the best, as it provides depth and can reveal patterns in the photo, making your jewelry product photography amazing.

Props and Backdrops

Most people imagine how the piece will look on them before purchase. Props and mannequins can help you add life and context to your jewelry shots. For example, you can use a mannequin bust when taking necklace photos.

When it comes to backdrops, choose colors that will not steal the shine from your jewelry. Plain white backdrops are the most ideal option for jewelry product photography. This allows the buyers to focus on the piece without distractions.

Don’t hesitate to try out taking shots at different angles. The goal is to find ways of showcasing your jewelry in the most flattering way possible. Get creative and think of how you will capture your customer’s attention.

Invest in Quality Gear

Also, invest in quality photography gear. You can buy a DSLR camera with a good macro lens if you have the budget. However, the Google Pixel 8 Pro, iPhone 15 Pro, and Xiaomi 14 Ultra are decent options if you don’t have the money for a high-end DSLR camera.

Another item you need is a tripod stand and soft boxes. The tripod will help you ensure stability and prevent camera shake. Soft boxes provide soft diffused light, which is suitable for taking sharper and crisper product shots.

Summing Up

Elevating your jewelry product photography can elevate your business, allowing you to go toe to toe with other brands.