Beauty Trend 2025: Full Makeup, But No Mascara!


If you’ve seen Jennie Kim rocking her iconic makeup look with no mascara and still looking absolutely stunning, you might be wondering how she pulls it off. And if you, like me, are sometimes just over mascara and want to try something different, even be a bit anti-mascara, then listen up! 2025 is all about full makeup…and saying a big “buh-bye” to mascara. Yep, you heard that right. We’re going full glam, but leaving those lash-lengthening tubes behind.
I know, I know, it sounds crazy. Mascara is like the holy grail of eye makeup, right? But trust me on this one. This trend is so refreshing. It’s all about focusing on other aspects of your makeup, letting your skin shine, and creating a look that’s both glamorous and unexpectedly modern. Think of it as a chance to really play with color, texture, and technique. Plus, no more raccoon eyes at the end of the day! Hallelujah!
Why I’m Ditching Mascara

Honestly, I never thought I’d be team “no mascara,” but here we are. The more I experimented, the more I realized skipping mascara gives a modern, effortless vibe. Plus:
- No more smudging or raccoon eyes—goodbye, midday mascara disasters.
- A fresh, clean aesthetic—your eyes look naturally bright and awake without clumpy lashes.
- Healthier lashes—less tugging, less product buildup, and fewer lash breakages.
- More focus on skin, brows, and lips—it shifts the attention to other gorgeous features.

So, if you’re curious about embracing this trend, I’ve got you covered! Here’s everything you need to prepare for a full makeup look—without a single swipe of mascara.
5 Tips to Prepare for Full Makeup, But No Mascara
1. Perfect That Base

Without mascara, your complexion becomes the star. A flawless base is key, so start with a great skincare routine. Hydrating primers, lightweight but high-coverage foundation, and a brightening concealer will help you achieve that smooth, radiant finish. The goal? Skin that looks so good, no one even notices the missing mascara!
2. Bold Brows Are Everything

If we’re leaving lashes natural, the brows have to step up. I always go for a lifted, fluffy brow look using a strong-hold gel or opt for a sleek, defined arch with a brow pencil. Brows frame the face, and trust me, they make a huge difference when mascara is off the table.
3. Make Your Eyes Pop with Shadow & Liner

No mascara? No problem. Play up your eyes in other ways! A soft smoky eye, glossy lids, or even a pop of color can add all the drama you need. I also swear by a sharp winged liner or a tight-lined waterline for definition. This keeps your eyes looking big and bold—without relying on mascara.
4. Blush & Highlighter = Instant Glow

Blush is my secret weapon when I skip mascara. A good sweep across the cheeks (and even a bit on the nose) keeps the face looking lively. And don’t forget highlighter! A subtle glow on the cheekbones, brow bones, and inner corners of the eyes makes everything look fresh and radiant.
5. Lips That Steal the Show

Since the eyes won’t have their usual mascara drama, the lips get to shine. A bold red, a soft pink, or even a deep berry shade can instantly elevate the look. I always line my lips for extra definition and go for a gloss or satin finish to keep things modern.
A beauty enthusiast, always on the hunt for the next glow-up potion and makeup review. Join me on this journey of self-love, radiant vibes, and the pursuit of a beauty that goes beyond skin deep. Also i'm rose lover!