Every time we see on the runway especially for designer brands, the model has no expression or never smile at all. Even though the they are wearing colourful clothes or cheerful works, this does not change their expressions, they still stick on “flat look” anyway.
Why? Let’s find out the exact reasons why those models never smile..
One of them is a marketing strategy tricks because if they smile it can reduce product quality by as much as 3%. Making customers feel on the same level as them, the flat expression makes unreachable looks and the product will expand their market and buyers feels have a class.
Shows elegant character and strong aura
This non-expression look have been known since the 19th century. The unsmiling look makes the character assertive and shows their class. The models are required to look perfect and confident.
Focus on the products
Simply put, the model doesn’t smile so expecting the audience focuses on the product, not on the model. Fashion models are usually not asked to show expressions on stage, no need to get the attention at the event.
Smile on the end of the show
If you’re still wondering when they can smile? There was actually a moment where the models smiled briefly, namely at the end of the show where the models appeared with the designer.