Yorkdale Shopping Centre in Toronto introduced Fashion Santa this year, and the world quickly took notice.
The best start? If you have the pleasure of taking a selfie with him and use the hashtag #YorkdaleFashionSanta, $1 per post will be donated to Sick Kids Foundation (up to $10,000).
A model named Paul Mason. He lives in Toronto, and he likes taking selfies. This Santa’s suit is likely Burberry or Ferragamo, with a little Carven and Rag & Bone thrown in.