2021 has been another huge year for skincare brands as the more we stayed more at home, the more time we had to take care of our skin.
This lead to the huge increase and virality of some skincare brands made possible by popular influencers such are skincarebyhram on TikTok especially in countries such as Indonesia, Malaysia, and Singapore.
Many reviews have been done by skincarebyhyram who boast almost 7 million followers on TikTok alone. His reviews about Cerave products instruct on why the brand’s salicylic acid ingredients are the best for acne-prone skin and how their hydrating cleansers are best for dry, sensitive skin. In addition, when most Cerave products started selling out in drugstores in CeraVe Singapore, it also added to the hype as a consumer wanting to try the product.
Another product such as AHA 30% + BHA 2% Peeling Solution from the ordinary Singapore has a huge viral product on TikTok due to its outstanding performance. It has been getting around 10.7m views on TikTok hashtags and generated 108 000 sign-ups alone on the ordinary official website. The product combination of two skin acids means that they get to work on different layers of the skin. BHA works to kill bad bacterial on the deeper level of the skin and the aha work to polish dead skin cells on the surface of the skin. The AHA boasts a 30% concentration where normal exfoliators while normal exfoliators used around 5%.
To conclude, 2021 has been a huge year for skincare brands and I hope that come in 2022, we will have more skincare brands going viral, convincing the public to start their first skincare routine. For skincare news, you can also follow major blogs such as Cult beauty and Ksfbeauty.